Rishita is the Head of Advertisement and Monetization at Aptoide, one of the leading global Android App Stores. She is currently responsible for the definition and management of a successful strategy for Aptoide Ads, establishing partnerships with the largest performance-based mobile advertising networks and creating disruptive business models.
Having worked on both product and user acquisition for the last 7 years, Rishita exercises a holistic approach to analytics, keeping an eye on customer happiness and engagement, while focusing on growing the business as a whole.
Global citizen, born and raised in Lisbon, Portugal. Rishita holds an Executive Master Degree in Marketing Management from INDEG – ISCTE Business School with exchange in Rotterdam School of Management (Netherlands).
Rishita´s philosophy is simple: Mobile is making marketing evolve. Companies need to adapt in order to keep-up. Right now.