All posts by Banque du Liban Accelerate

Startup Branding 101

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Entrepreneurs invest a lot of time, energy and money into launching their startup. The hours are fueled with excitement and anxiety. There’s a sense of urgency to launch quickly and generate revenue before running out of seed capital. The marketplace is filled with an abundance of competition; hence setting a startup apart from the rest is crucial to its survival and success. This is where branding steps in; once the strategy and goals of the startup are well defined, companies start branding.

Branding is what distinguishes companies apart through a process of creating a unique name, logo, and the experience delivered to customers to attract them and retain their loyalty. The essence of branding is not merely a logo, slogan and a color palette; it is the psychology that is behind a business, the connection between the company and the customer, and understanding your customer and their love for your product.

Many entrepreneurs tend to fail to understand the essence and create a poor identity for their brand. It is important for them to understand that all aspects of branding are critical to their business. They sometimes tend to spend so much time creating and perfecting their startup and don’t allocate the sufficient time and resources to this important step. Some spend a vast amount of time on their beloved idea, which they fall in love with, and end up creating a brand identity based on their thoughts, emotions and visions, completely neglecting to get feedback from customers. They simply assume that customers will love the startup as they have packaged it ignoring their customers’ brand experience.

The branding process should be considered similarly to the product development process; consider customer experience in the design process, gather feedback, adapt, iterate, and repeat until the brand created will resonate with the target. Through receiving customer feedback, resources would be utilized to only improve what customers care about rather than being wasted on items the customer doesn’t care about. Focusing on brand identity while neglecting brand experience is rather pointless when the customer won’t care about the product being promoted.

By a startup improving their brand experience and tweaking flawed products/services, they will gain a clan of passionate and loyal customers who will push the company to grow and thrive. Ignoring that fact could lead to a quick diminishment of any startup.

Guide: First VC Meeting

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Entrepreneurs often seek out venture capitalists (VCs) to seek early stage fundraising for their startup. The process of finding the right VC for their startup, getting through the door, and leaving an impression often proves challenging. Below is a set of guidelines to prepare every entrepreneur seeking funding:

Find the right VC: Do your research and focus on identifying firms who prefer to invest in your stage, industry and technology. Avoid presenting to investors who don’t understand your industry and technology.

Request a meeting: Send the VC an email requesting a meeting that includes your elevator pitch and your presentation attached. This gives the VC the chance to go through your decks and think of it and do the required research ahead of meeting you.

Who should attend: The CEO must attend the meeting and can be joined by a co-founder, if one exists, and one or 2 valuable team members provided that they are good with people and all have a role to play at the meeting.

Presentation: Make sure you have prepared a great deck and rehearsed your delivery as well as how to reply to potential questions before attending the meeting. Do not deliver an overly detailed and lengthy presentation. It is crucial to deliver the perfect pitch, with confidence, passion, and knowledge. Check our post on what your presentation should include and how to deliver the perfect pitch.

Experience: Highlight your relevant past experience and those of your key team members. This helps the VC to decide whether you and your team are capable of implementing the next steps.

Time management is critical. Spend a fraction of the time focused on your presentation and postpone all questions until afterwards. The remainder of the time would be used for discussions. If you are not prepared and focused, the VC will take over the pace of the meeting and lead the discussions.

Don’t expect to get funded: Don’t try to use the first meeting to get funded as soon as possible by throwing in all sorts of information during the initial meeting. What you should be looking for is a request for a next meeting. Usually, VCs would study your presentation and discuss it with their team and would then contact you for a follow-up meeting.

After the meeting: Email the VC after the meeting to thank them for the time and attention they gave you. Do not pester them by constantly calling afterwards. They would get back to you. You can politely call or email a week or two after your initial meeting to follow up.

The intent of a first meeting with a VC is for them to explore if the opportunity you offer is interesting enough for their firm to seriously consider as an investment opportunity. If you have left the meeting with the VC informed on what you do, how you do so, your customer base, your marketing strategy and financial overview, you would have succeeded. Remember, you might never get the chance to meet this VC again, be prepared!

For a better understanding on what VCs look for, read our post on How To Attract Investors.

The Benefits of Entering a Startup Competition

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Entrepreneurs can achieve a lot by competing in startup competitions, even if they don’t win. A primary motivator for startups to enter competitions is usually the chance to acquire additional funding. However, the benefits of entering a competition, let alone winning, are myriad.

Validation:
Usually, the companies/organizations that host startup competitions are the foremost leaders in their fields. When you are selected by them to pitch at their competition, this adds to your reputation with a third-party validation.

Exposure:
The companies/organizations that host startup competitions usually tend to have a strong PR arm. It’s great publicity. If you win you will get a great amount of exposure and recognition, and even if you don’t win, your name will still get out there in the media. These competitions are designed to bring investors and entrepreneurs under one roof so you would also get your name out there to top industry names.

Networking:
As mentioned, the people who attend these competitions are seasoned investors, mentors, and entrepreneurs. It is a great way to meet them and expand your professional network locally and globally; you would also meet and interact with peers who have faced your current challenges. These relationships may be able to help you grow and develop your startup, gain investors, meet a mentor, and keep you in the loop on what’s happening in your field.

Feedback:
When pitching your idea to an audience, you gain the opportunity to receive valuable feedback from prospective investors and clients on your startup, providing you with knowledge on how you can adapt or develop your idea further.

If you have a startup and these benefits have enticed you to participate in a competition, apply to compete at the BDL Accelerate 2015 Early Stage Startup Competition before November 9th. You can read all about the additional benefits of competing and all the BDL Accelerate 2015 stats.

10 Tips For Startup Success

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shutterstock_308670116Launching your startup is definitely no easy feat. If you have a great idea for a startup and have been contemplating going forward with it, these 10 tips will help you start your path to entrepreneurial success.

  1. Stay in motion.
    Many people come up with great ideas only to convince themselves it’s not worth the effort to start working on them, or that they don’t have the skills to see it through. No matter how big your vision, success begins at the starting line. Don’t overanalyze and hesitate. Focus on what you know and the take the step forward to persevere.
  2. Be focused but willing to adapt.
    Pick one of your great ideas and figure out how you are going to master it but be prepared to adapt, evolve, and iterate. Keep trying and adapt your idea while getting feedback.
  3. Be prepared for criticism.
    Constantly seek critical feedback on your idea. You don’t always have to agree with the feedback you receive but the more feedback you have, the more information and knowledge you will have to make the right decisions for your business.
  4. Perfect your elevator pitch.
    You should be able to develop 3 sentences that are clear, compelling, and concise to convey what you are trying to accomplish. This will come in handy when pitching and networking.
  5. Never stop networking.
    Develop a wide network of connections. With every new relationship you create opportunities to be introduced to an investor, an advisor, or a supportive peer. Make sure you’ve perfected your elevator pitch since you would have to convey your message really quickly.
  6. Learn how to attract investors.
    Many first-time startup founders find attracting investors really challenging. Click here to learn how to reach out to investors and attract them.
  7. Build an awesome team.
    Think of your startup as your baby and every individual you hire as the nanny. You want to find the right, passionate and competent people to work with you.
  8. Learn to work with limited resources.
    As a startup you are limited in resources. Sometimes you will find yourself wearing two hats, other times you will find yourself doing mundane tasks, but more importantly, there are times when you have to get really creative on the way you will make things work.
  9. Take a deep breath.
    You might find yourself constantly stressed and worried or overwhelmed with the excitement of your own startup business. As exhilarating as this may be, and as rewarding as it may feel, remember to take a step back every once in a while to take a little breather.
  10. Never give up.
    Last but not least, never give up. There will be days when you will feel like your idea will never pick up or that it will fail. Every successful entrepreneur has felt that, but they were all determined and refused to give up. Keep pitching your idea to as many people as you can and don’t get discouraged when you get more negative responses than positive ones. Have a thick skin and investigate alternatives and adaptations rather than surrendering.

To gain knowledge on the startup industry, attend BDL Accelerate 2015 in Beirut on December 10 to 11. Gain the chance to listen to 100 global seasoned entrepreneurs and investors and the opportunity to network with them. Several workshops will also be provided during the 2 day conference. Check our website to find out more. 

Deliver the Perfect Pitch

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In today’s competitive climate, entrepreneurs must stand out. Whether you are pitching to a large audience at a conference or to investors, it is crucial that you present the perfect pitch. Usually, you have less than 5 minutes to deliver a compelling pitch convincing potential investors, partners, and customers to select you.

First of all, developing the perfect presentation is essential:
Introduction:
On your first slide you should only have your logo. This is when you will introduce yourself and any essential team members.
Problem Statement:
Start your pitch with the problem statement, tell it in a story, state how big the problem is, back it up with numbers.
Solution Statement:
The solution to the problem you mentioned is your product/service. This is where you tell the audience the name of your product/service, and summarize your business in a clear, concise and compelling manner in a maximum of 2 to 3 sentences. These are your key messages. Explain how your product/service solves the problem.
How it works:
Now that you have introduced the solution, explain how it works. Is it an app? A webpage? How do they select the product/service? Do they pay for it? If so, how? Have users already used your product/service? If so, what were the positive feedbacks? This is the part where you can show off your prototype, show progress you have made, and how your team handled any challenges or pressure.
Facts:
Interview customers or conduct surveys beforehand. This is where you can insert facts on satisfied customers, with possible quotes.
How money is made:
What is your business model? How do you generate revenue?
The market:
Who is your customer base? How large is the market? Do you have competitors? Who are they and how are you better than them?
Marketing:
This is where you state your market-entry strategy entailing how you will reach out to early adopters, acquire and expand customers, etc.
Financials:
Only state key numbers: The initial investment your business needs to start, your pricing strategy, break-even forecast, etc.
End with a big bang:
Summarize with these points: that you have identified a problem, you have created and developed a solution to that problem, that you have a clear and winning market-entry strategy and the amount you need to start.

Additional tips:
– Don’t procrastinate to create your presentation.
– Don’t overload with content since it could overwhelm your audience.
– Practice your presentation until you are comfortable with it and perfect your delivery style.
– Understand your audience before you step on stage.
– When delivering your presentation, make sure your posture is comfortable and controlled.
– Use hand gestures effectively to enhance your presentation.
– Try not to stand behind a podium while delivering so that you are not separated from the audience.
– Make eye contact with the audience.
– Don’t glue your face to your notes.

Don’t forget that this may be your only chance to pitch your startup so don’t procrastinate in developing your presentation and be prepared. Good luck!