The second workshop session was kicked off with an intro on gaining user insight about the problem or challenge that each team was assigned as a theme last week.
The teams then spread out throughout the creative venue and were asked to identify the persona of their users– archetypes developed to understand the final user’s needs, wants, and expectations in order to design the best experience for them. The teams then had to draw a customer journey map to tell the story of the customer experience throughout the different stages. Finally, the teams were then asked to come up with up to 10 ideas on methods of how to research their topics through observation, engagement, and immersion.
The workshop is the second of five weekly workshops in series of design thinking workshops offered by SETT, part of the BDL Accelerate Idea Stage Startup competition themed Reimagining Lebanon. 24 participants were selected and assembled into 8 teams of 3 to develop a startup idea to address a problem assigned to them. The participating teams will pitch their ideas to a panel of judges in front of an audience during Banque du Liban Accelerate 2015 for the chance to win 5,000 USD.
